Maybe you're wondering why bigtime electronics companies like Philips give their home video entertainment
high-tech equipment model names with outworldly-sounding names, while sometimes with a jargon of unintelligible letters and words, such as the HD-ready Cineos for their FlatTv line, and the DSR9005 for their HDTV set-up boxes. I've spent a lot of time thinking about this, and am now ready to proclaim an answer to this riddle. Sex - now that's just what it's all about, baby!
We self-respecting Americans get attracted to sexy names as if it were the real thing. As example, we get the
mobile phones with unusual names like the Ericsson FKM (this phone doesn't exist, I just invented the model name so as to try my hand on the naming game), and they put an i at the end of it and the company sells a few million more of the damn cellphone. If you change that into the Ericsson 69FKMi, people would want two of them!
HDTVs, mobile phones, computer parts,
fast internet connections and even food products use this style to sell their products and services. So what's in a name? It's because we're all attracted to the unusual and the sexy, so that's why these companies come up with these unusual and equally sexy model names for their products - to exploit human nature, and to show us all how much animalistic instincts we still have embedded on our genetic make-up.
